The goal: build high-quality pipeline volume. More of the right businesses onboarded, sending invoices, and moving payments through the platform. Run and executed like a product roadmap: activities organized around three jobs (create, capture, compel), each run as experiments.
Whoever sends the invoice and makes sure it gets paid.
US, B2B, with real revenue and a small team.
Design, dev, SEO, PR, and ad agencies. High contract throughput, every engagement is a contract plus an invoice plus a payment.
Commercial roofers, plumbers, solar installers, security-camera installers. The seven-figure roof on a high-rise, not the home smart-cam. Almost no one markets to them.
Given the context I have, here is how I would organize the opportunities, the work, and the experiments. Every growth activity does one of three jobs:
Build top-of-mind trust through creators and content, so the long sales cycle ends with Agree.
Catch people the moment they go looking. Search, AI answers, social asks, trigger events.
Pattern-interrupt the right person with a personalized offer that earns 30 minutes today.
The initial set of ideas and experiments I would run within each part of the framework.
Reverse-engineer the small set of creators who actually matter in Agree's exact niches, then buy distribution on their existing audiences. Not a generic creator marketplace. There may only be 100 to 500 creators in these spaces.
Target creator categories
The "how I run my shop" audience is exactly the person sending contracts and invoices every week.
Uncontested niche with six and seven figure contracts, and almost no software brand shows up here.
Speaks directly to the person who owns getting invoices paid.
The day-to-day operator who actually picks and runs the tooling at smaller companies.
Example roadmap
When someone is finally in need and asks ChatGPT, Perplexity, or Google's AI for help, Agree should be the recommended answer. The roadmap runs in six phases:
Make sure AI systems can retrieve, parse, and understand the site: server-rendered pages, crawler access for GPTBot, PerplexityBot, ClaudeBot and friends, sitemaps, structured data, llms.txt, visible last-updated dates.
Define the 100–300 AI prompts to win ("best X for Y", "X vs Y", alternatives, pricing), mined from SEO keywords, sales calls, Reddit, and LinkedIn. Query every engine and record who gets cited today.
Publish pages engines can cite cleanly: best-of lists, comparisons, alternatives, pricing, use-case and FAQ pages. Answer in the first 150 words, refresh quarterly, and run a query-draft-review-publish automation loop.
Get onto the sources engines already trust. Rank the most-cited domains per prompt, then pitch inclusions, quotes, and updated bios on a weekly outreach cadence.
Create answerable content where engines look: genuinely useful Reddit answers, LinkedIn articles, YouTube videos with the answer in the title and transcript, TikTok demand discovery.
One dashboard: prompt-level share of voice by engine, brand mentions and citations vs competitors, AI referral traffic and assisted conversions in GA4, content freshness.
The literal "reach them at the moment of need" machine. Listen for the moment the need goes public and reach out while it is still live.
Example roadmap
Combine content, hyper-personalized email, and a strong offer to identify and become top of mind with the key decision makers at the highest-value companies. Agree has run versions of outbound before with mid-to-low success. What is different here is the inputs: tighter targeting, built by scraping the right signals out of LinkedIn (who comments on agency-ops and contractor content, what their profiles say, who they follow), and treating the offer itself as the experiment: developing, testing, and iterating until there is an offer that reliably converts.
Example roadmap
Run as one engine, the experiments feed each other. Content is the hub of the flywheel: it powers awareness, the AI answers, and warm outbound.
The point of this document is to start the conversation: are these ideas and channels you are interested in pursuing? If they are, I would love to figure out how we could work together. I really like what you are building at Agree, and I think I could be a real value add here.
If one or several of these channels feels compelling, I am happy to send over a more detailed proposal on how I can play a fractional growth lead for you, scoped to whether you want to pursue one of them or all three.